SavvyTaste connects you with people who like the same wines as you do.
Share with friends, family, connect with those who have similar tastes
Who do you REALLY trust? Wine snobs? Giant megacorporations? Advertising? Experts you never met? Hell no! You trust your friends.
Your taste and your friends' matter more than the "experts"
More than 50,000 wines are available in the U.S. alone. A very small percentage are ever evaluated by wine reviewers and they usually cater to "connoisseurs," concentrating on costlier wines. (You pay for it. Reviewers get wine free as tasting samples).
Do you REALLY need an expert to tell you whether you prefer latte or macchiato? Red Bull or Rock Star? Wine's no different. Wine's just a beverage. It ain't holy and it ain't royalty. Treat it same as Coke or Pepsi.
So, regardless of price, a lot of wine reviews don't doesn't match your taste. You might blow it off if a $5.99 bottle sucks, but a crappy $20, $40 or $90 bottle? Outrageous.
Why do you need SavvyTaste?
Even if everyone shared the exact taste preferences, the enormous number of wines available (50,000+) means that only a small percentage of them are ever evaluated by wine reviewers.
In addition, wine reviewers tend to cater to "connoisseurs" by concentrating on wines at higher price points. For the most part, they provide no information about high-quality "bargain" bottles. This is because wineries who sell bargain and moderately priced wines do not send reviewers bottles to sample as often as those at higher price points.
But regardless of the wine's price, variations in personal taste preferences means that a reviewer's preference frequently does not match that of the purchaser. A consumer who dislikes a $5.99 bottle may be mildly disappointed, one who finds a $20, $40 or $90 bottle unsatisfactory is an unhappy camper indeed.
Wines for Your Unique, Genetically Unique Sense of Taste
You're genetically unique and so are your taste buds. No two people experience the same smell, the same taste exactly the same way. So, it's unreasonable to expect your wine-tasting experience to coincide with those of a set of experts who all talk to each other and have this subconscious conspiracy about what is "good" wine and what is not.
Many scientific studies have shown that approximately 30 percent of wine drinkers prefer sweet and fruity wines and will always drink those. For some reason the snob establishment always finds bad things to say about those wines and the people who like them.
But, regardless of whether you love or hate sweet wines, reds or whites, Malbec or Merlot -- always remember that you've got a unique palate. You know what you like when you taste it. And if you like it, it ain't wrong.
Sharing not rating
At SavvyTaste, you don't describe how you like a wine (redolent overtones of elderberries stored with white tobacco in aged yak hide pouches), you just share how much you like it and you connect with others who like it as well ... no jargon, no tortured poetry.
And we share because rating implies absolute judgment. But because people experience taste, smell, color and other senses differently, no absolute judgment is valid, only your personal preference.
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